Top Website Power Plays
Convert visitors to leads with these proven tips for your online law firm marketing campaign
Your website is the most powerful tool in your arsenal to help your online marketing campaign. At LexisNexis® we use our expertise to drive traffic to your firm and convert that traffic to potential clients.
Top conversion factors
| Positive factors |
Negative factors |
- Show your personality and practice areas
- Offer free consultations
- Show past results and testimonials
- Include contact information
- Use professional design and images
|
- Too many practice areas
- Unprofessional design
- Greedy appearance
- Impersonal feel
- Technical issues
|
Using these marketing strategies — and other proven techniques — can help draw attention to your website and, once there, urge clients to contact you for representation.
Our research on conversion shows that:
- Potential clients consider law firms conveniently located near them, listing a local phone number prominently on the site.
- Potential clients look for an indication that the firm handles — and concentrates in — their legal issue. Listing too many practice areas gives readers the impression you don’t have the proficiency to handle their particular issue.
- High-quality photos help convey the firm's personality, professionalism and approach. Potential clients find that photos of attorneys help them establish a personal connection to the lawyers right on the website. And a smile on the attorney's face makes a positive difference!
- Seeing that a law firm has at least 10 years of experience gives potential clients the confidence that the attorney or firm has the necessary skills and competence.
- Potential clients want assurance that their legal issues are a priority to you. They want to know you will respond to their inquiries and be available to discuss their case.
Contact me now to get started
Call me at 251-281-4726 or contact me online to schedule your free consultation.
